*
 
 
Coming to the Small Screen: Ormandy on Television
FindIt:
Ormandy on TV The One Touch of Music Proposal
First Concert View from the right balcony Home Viewers
 
First Televised Concert, 1948
Eugene Ormandy   Carbon copy of typed letter, to David McElroy

In 1960, Ormandy, orchestra manager Roger Hall, and assistant conductor William Smith worked with producer David McElroy on a prospectus for a thirteen-part series called "One Touch of Music," which McElroy shopped around to sponsors. Although some classical-music programming appeared on arts programs early and late in the day on Sundays–a time when few viewers were tuned in–the networks were reluctant to schedule classical music during prime time except in short segments on variety shows. "One Touch of Music" was never produced.