In 1960, Ormandy, orchestra manager Roger Hall, and assistant conductor William Smith worked with producer David McElroy on a prospectus for a thirteen-part series called "One Touch of Music," which McElroy shopped around to sponsors. Although some classical-music programming appeared on arts programs early and late in the day on Sundays–a time when few viewers were tuned in–the networks were reluctant to schedule classical music during prime time except in short segments on variety shows. "One Touch of Music" was never produced.