Eugene Ormandy,George Howard (director of the Singing Sergeants), and Others
Photograph by Edgar S. BrinkerB B B 15 December 1955
An essential step in the production of any Philadelphia Orchestra
broadcast was securing a sponsor. In 1955, the Tasty Baking Company, a
Philadelphia manufacturer of snack-sized desserts, underwrote the
Philadelphia Orchestra's annual Christmas show, which was broadcast live
from the Academy of Music on Philadelphia's American Broadcasting
Company (ABC) affiliate, WFIL-TV. The show featured Christmas carols
sung by the United States Air Force Singing Sergeants and excerpts from
Tchaikovsky's Swan Lake and Nutcracker danced by members
of the New York City Ballet.
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