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Lippincott Library @ Wharton
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Consult a reference librarian at Huntsman, Fall/Spring, Mon.-Thurs., 12:30-1:30, JMHH 251

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ISI Thomson Reuters has changed the look and feel of the Journal Citation Reports! The new version of JCR — ISI’s new InCites Journal Citation Reports — provides the data you use to evaluate and compare more than 12,000 scholarly and technical journals in the sciences and social sciences. The new InCites interface improves JCR‘s usability … Continue reading
2014-08-22T20:34:18+00:00
The Penn Libraries have acquired the new Adam Matthew Digital fulltext and image collection, American Consumer Culture: Market Research & American Business, 1935-1965. Presenting the papers of consumer analyst and market research pioneer Ernest Dichter, American Consumer Culture is a treasure trove of primary sources on advertising, marketing, and consumer psychology. The collection includes advertising … Continue reading
2014-08-20T20:57:19+00:00
Backfile to 2003 of directory listings for U.S. companies and White Pages Phone book listings. (See http://hdl.library.upenn.edu/1017/57155.) Continue reading
2014-08-11T12:19:37+00:00
Communication Source is the most comprehensive resource on the market for communication research. Communication Source was developed from a merger of high-quality EBSCO databases, Communication and Mass Media Complete and Communication Abstracts (formerly published by Sage), and includes many unique sources not previously available in other databases. Communication Source offers abstracts and indexing as well … Continue reading
2014-07-14T18:03:39+00:00
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