Datapoints: News From the Lippincott Library of the Wharton School
UPenn Data Access Unlocked via Dewey Platform
For business, economics, marketing, GIS researchers and more, University of Pennsylvania’s license with Dewey data unlocks unlimited access to datasets from 30+ data providers.

Dewey specializes in data about:
- Consumers: transactions, foot-traffic
- Places: weather, real estate, point of interest traffic
- Companies: financial records, workforce data, web traffic
Dewey is constantly adding new datasets to the subscription. Most recently, RentHub data on residential rentals in the US was added with details like price and listing details for 1M+ listings a week. In early 2025, Dewey also added Vizion supply chain data to the subscription for researchers interested in US ports' efficiency and container shipping trends.
(Get the most up-to-date, complete list of data providers.)
Providers’ variety and content make Dewey a powerful resource for students with modeling tasks, like in Prof. Peter Fader's Applied Probability Models in Marketing class (MKTG/STAT 4760/7760). Maybe a Wharton MBA candidate wants the numbers of items scanned at convenience store checkouts. Perhaps a SEAS undergrad hopes to track how often and how long people visit a particular business. This one resource offers the SKU-level purchase data or device-level point of interest data they need for trend analysis and forecasting.
Easy to Access
Current Penn students, staff, and faculty can log in using their university email address at app.deweydata.io for single sign-on access to the Dewey platform.
University of Pennsylvania’s license unlocks access to all datasets on the Dewey platform immediately, so you can jump right in and get the data you need. The most popular ways to access the datasets are via a direct CSV download or bulk API. Check out Dewey’s documentation for a step-by-step guide on utilizing the API connection.
Fresh & New Data
Under the university subscription, UPenn researchers now have access to a handful of datasets exclusive to institutional subscribers:
- ATTOM data, national residential property data, including neighborhood and school boundaries
- Veraset data, device-level mobility data from over 4 million high-interest US locations
- People Data Labs Resume Data, global individual work history from over 650 million resumes
Accessing a dataset from Dewey is not a one-time data dump. Students and faculty can set up connections to regularly download data as it refreshes. The refresh cadence for each dataset is referenced in the product.
Support
The Dewey team can provide speedy answers to any of your questions. Most researchers find the Dewey Documentation pages most helpful for getting the details they need on each dataset. Have a question that hasn’t been answered? Feel free to drop it in the Dewey Discussions space for other researchers and the Dewey team to address.
Date
May 21, 2025