The Penn Libraries does not sell personal information or data, and reject its use by licensors for promotional purposes. Unless required by contract or to comply with applicable laws and regulations, the Libraries does not disclose personal information to third parties. The Libraries' users may elect to disclose their personal information to receive added services from Libraries third-party contractors, once authenticated as valid users of the contracted service.
The Libraries uses personal information and data to fulfill services, as necessary or appropriate, especially when we have a legal obligation or legitimate interest to do so.
Analysis of Personal Information
We analyze personal data stored in Penn Libraries and third-party systems, if available, in order to optimize services and ensure service continuity and security. Our analytical activities use only aggregated and anonymized forms of personal information based on processes that strip away personally identifiable data and reduce or synthesize that data to prevent re-identification. We retain personal information in an unmodified form only as long as required for operational purposes, such as:
- Performing analyses and identifying trends based on the use of digital systems in order to effect service improvements
- Improving our understanding of your needs so the Libraries can deliver content that is relevant and interesting to you
- Verifying that business processes function in compliance with legal, regulatory, or contractual requirements
- Monitoring for fraudulent use of Libraries resources or compromises of systems security and user privacy
- Evaluating the effective performance and continuity of Libraries services and operations, and to prevent potential hazards to those operations.
The Libraries may use Google Analytics or other web log analyzers to collect and assess information about the use of services. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.
We seek to use reasonable organizational, technical, and administrative measures to protect personal information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contacting Us” section below.
We retain personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.
The criteria used to determine our retention periods include:
- The length of time we have an ongoing relationship with you and provide services to you (for example, for as long as you have an account with us or keep using our services); We do not retain information about materials you borrow after loans are completed.
- Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
- Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).