
Allison Keenan is a Consumer Insights Researcher at Molson Coors Beverage Company. Based in Chicago, she oversees market and consumer research to strategically guide building and marketing for multiple brands, including Miller High Life, Keystone Light, and ZOA Energy. Allison graduated from the College in 2019 and has been involved with the Penn Libraries Young Alumni Board since its inception. In her free time, she is an avid skier, hiker, and reader.
She holds a Bachelor of Arts in Cognitive Science from the University of Pennsylvania, where her studies focused on the neuroscience of marketing and consumer decision-making.