Vicky Sun

Vicky is a second-year undergraduate in the Wharton School studying Marketing and Business Analytics. Currently, she has a wide range of marketing experience in different sectors like nonprofits, small businesses, and start-ups. The highlight of her experience was engaging with different audiences with the aim of creating digital communities. Her passion in marketing spike in combining data-driven approaches to understand how cultural factors influence consumer behavior. She looks forward to learning more about data analysis, collection, and management to improve data ethics in the business sector.